Follow the advertising total into the calls behind it.
Review the selected period, compare channels and campaigns, then inspect the attributed calls and available outcomes before changing spend.
- Selected-period totals
- Campaign and channel detail
- Attributed call outcomes
Advertising performance workflow
See the period summary, campaign mix, and supporting call activity together before opening the detailed evidence below.
02 / Campaigns
Follow ad spend into the calls behind it.
Use the summary to orient the review, then move deeper into campaign performance and the attributed calls that explain the result.
- 01
Start with the selected period
Review available spend, calls, impressions, conversion rate, and channel mix with the date range still visible.
- 02
Open the campaign detail
Move from the blended totals into individual campaign and channel results before deciding what is actually changing.
- 03
Inspect the calls behind attribution
Where the source data exists, compare call status, job type, and estimated value instead of treating every attributed call as equal.
Use the left and right arrow keys to change screenshots. On a touch screen, swipe horizontally. Activate a screenshot to open its expanded view.
Read the period summary, channel mix, and individual campaign results in the same view.
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Swipe to view
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See your workflow, connected.
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