Stop Guessing.
Know What's Working.
Every lead tracked from first click to paid invoice. See which ads generate revenue, how you rank against competitors for top keywords, and where deals stall.
New Lead · 9:14 AM
Marcus Johnson
Los Angeles, CA · (310) 555-0182
Offline Conversion Fired
Sent to Google Ads API · $0.87 CPC
Know Which Ad Sent Every Lead
Every lead—phone call, form, or questionnaire—gets tagged with the full UTM chain that created it. Source, medium, campaign, keyword, and exact ad. That data stays with the lead all the way to the paid invoice.
- Phone calls tracked with call-tracking numbers per campaign
- Offline conversions pushed to Google Ads API automatically
- UTM parameters stored on every lead record
- Attribution matched to keyword and ad variation
- Revenue tied back to exact ad spend—true ROI per campaign
- No manual tagging or spreadsheets required
Compare Your Rankings Against Local Competitors
Track how you rank against competitors for your top Google Business keywords across the neighborhoods you serve. Heat maps show where you are winning, where competitors outrank you, and where SEO or review campaigns should focus next.
- Grid-based rank tracking for your Google Business Profile and competitors
- Competitor position comparisons on the same local search grid
- Top keyword tracking for mold inspection and restoration searches
- Heat maps by city, neighborhood, and service area
- Rank movement tied back to calls, forms, and paid jobs
- Spot weak zones before competitors own them
- Use review velocity to support local ranking gains
Keyword Coverage
Track the searches that actually produce inspection and remediation leads.
Competitor Tracking
Compare your map-pack position against local competitors around each service area.
See Exactly When They Open Your Proposal
Every time a client views a quote or invoice, you see it. Who opened it, when, what device, where they were, and how long they spent reading. Call them at the right moment—not three days too late.
1 client
3:12
Los Angeles
iPhone
- Admin vs. client views tracked separately
- IP geolocation on every view event
- Exact open timestamps—down to the minute
- Invoice payment view-to-conversion rate
Quote #QT-0093
Mold Remediation · $1,850
See Where You're Losing Deals
The full pipeline from first call to paid invoice, visualized. Spot drop-off points and fix them—whether it's leads not converting to assessments or quotes going cold.
This Month's Funnel
Jan 2025Total Revenue
$84,620
Avg Deal Size
$1,840
Every stage of your pipeline, in one view
Stop guessing why revenue is slow. The funnel shows you exactly where leads are falling out—before they cost you money.
- Lead source attribution through every funnel stage
- Cost per conversion by channel—Google Ads, referral, organic
- Average days from lead to paid at each stage
- Revenue funnel by technician or service type
- Monthly and year-over-year trend comparison
Your Business at a Glance
Open your dashboard and see what matters most—without digging through spreadsheets or pulling reports. The numbers update in real time.
Total Revenue
$84,620
+18% vs last month
Leads This Month
142
+23 vs last month
Close Rate
32%
+4pts vs last month
Avg Days to Pay
4.2 days
−1.3 days vs last month
AI Usage Logging
Every AI call tracked—model, token count, cost, and latency. Know exactly what your AI features are costing.
Cost Per Conversion
True ROI per marketing source. See which channels earn their spend and which ones just look busy.
Payment Breakdown
Credit card vs. ACH vs. check. Average days to payment. See which clients pay fast and which go slow.
"I cut my ad spend in half and actually got more leads. The UTM tracking showed me that 80% of my revenue came from one Google Ads campaign. I killed everything else."
David Park
Owner
See It In Action
Get a personalized demo tailored to your workflow. See how Mold Inspector can transform your business.
- 30-minute personalized walkthrough
- See pricing for your team size
- No obligations or pressure